| Personality |
Editorial · Considered |
Operator · Dense |
Cinematic · Bold |
| Reference Brand |
Aesop · Wallpaper* · Locomotive |
Stripe · Linear · Notion |
Vogue Arabia · Apple Vision Pro |
| Patient First Impression |
"This place has been here forever and they care." |
"Show me the menu. I want it on my phone in 90 seconds." |
"I've never seen anything like this — forward them my friends." |
| Primary Channel Fit |
Referral · Returning patients |
Search · Direct booking · Insurer directories |
Social · Word-of-mouth · PR |
| Display Font |
Newsreader italic |
Space Grotesk |
Instrument Serif italic |
| Body Font |
Inter |
Inter |
Inter |
| Tone of Voice |
Quiet, second-person, hand-set |
Direct, declarative, scannable |
Atmospheric, declarative, scroll-narrative |
| Hero H1 Sample |
Discover exceptional care, quietly. |
Practice-grade dentistry, in your neighbourhood. |
The mouth remembers everything. |
| Container Max-Width |
1280px |
1360px |
1440px (full-bleed sections break out) |
| Section Padding |
clamp(80px,12vw,140px) |
clamp(64px,8vw,120px) |
100vh per chapter |
| Service Grid |
Editorial 2-col with hover lift |
3×2 bento tiles + A–Z rail |
Horizontal sticky scroll-snap tarot cards |
| Theme |
Cream editorial |
White clinical |
Dark cinematic |
| Modal/Detail Pattern |
In-page accordion |
Side rail drawer |
Native <dialog> with backdrop blur |
| Scroll Behaviour |
Smooth scroll, IntersectionObserver fade |
Smooth scroll, magnetic nav |
Scroll-bound parallax + ken-burns + 3D rotateY |
| File Size (KB) |
~50 KB |
~72 KB |
~53 KB |
| Risk |
May read as "boutique" if you serve 100+ patients/day |
May feel like SaaS — less emotional warmth |
Dark mode can hurt SEO/Google snippet perception |
| Best Deployment |
Canonical · coquitlamcentredental.com |
Landing · /book · campaign A/B |
Brand presence · social launches |